Know the theoretical and practical bases of the *marketing and the strategies of
*marketing applied to the public sector and no lucrative, as well as the instruments
of management of *marketing public and *marketing-*mix public.
Know techniques of management of *marketing public: *segmentación of markets,
*posicionamiento, investigation of markets, etc., and the techniques of *marketing
*relacional directed to the clients and users of the *servicio public.