Guia docente 2020_21
Facultad de CC. Sociales y de la Comunicación
Grao en Dirección e Xestión Pública
 Subjects
  Marketing in the public and non-profit sector
Subject Guide
IDENTIFYING DATA 2020_21
Subject Marketing in the public and non-profit sector Code P04G091V01603
Study programme
Grao en Dirección e Xestión Pública
Descriptors Total Cr. Type Year Quadmester
6 Mandatory 3rd 2nd
Teaching language
#EnglishFriendly
Spanish
Galician
English
Prerequisites
Department
Coordinator
Pita Castelo, Jose
E-mail jpita@uvigo.es
Lecturers
Monteagudo Cabaleiro, Antonio
Pita Castelo, Jose
Web
General description Know the theoretical and practical bases of the *marketing and the strategies of
*marketing applied to the public sector and no lucrative, as well as the instruments
of management of *marketing public and *marketing-*mix public.
Know techniques of management of *marketing public: *segmentación of markets,
*posicionamiento, investigation of markets, etc., and the techniques of *marketing
*relacional directed to the clients and users of the *servicio public.
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