||Knowledge of the essential characteristics of communication, its elements and its results.
||Ability to apply techniques and procedures of composition of images to the different audiovisual formats, starting with knowledge of the classical laws and the esthetic and cultural movements in the history of the image.
||Ability to present the results of academic works in written and oral forms and through audiovisual and computing means, according to the standards of communication disciplines.
||Knowledge of the constitutional values, ethical principles and deontological norms applicable to audiovisual communication, particularly those pertaining to equality between men and women, non-discrimination of people with disabilities and non-sexist uses of women’s images in mass communication media.
||Knowledge of the historical development of the image and audiovisual culture, in its different formats.
||Knowledge of the history and development of audiovisual languages and genres through their esthetic and industrial projects.
||Knowledge and application of the resources, methods and procedures used in the construction and analysis of audiovisual narratives.
||To understand the importance of upholding a shared respect for the different people and peoples of the planet, for universal values of education, culture, peace and justice, for human rights, equality of opportunities and non-discrimination on the basis of gender, sexuality, race or religion.
||To understand the necessity of preserving the linguistic, audiovisual and cultural heritage of Galicia.