From his starts, the multimedia, associated with games, entertainment, leisure in general. Always supposing a high cost for the users. Nowadays and thanks to the advances of the technology, the multimedia opens his field to adapt to the daily life of all the companies, no only like an element *diferenciador, but useful and generator of profits.
The new means and the contents for new means are subtracting audience to the conventional means, the new people, can decide where happen his free time seeing the TV or sailing in the network.But design contents for the new means, is more complex that for the traditional means. Since the audience turns into user and through his connection can **emandar but contents, the different hours and with different characteristic.
The form of consumption of the audiovisual products are changing, as it changes the form to produce it and is from the faculties of communication where the students have to familiarise with the new means so that they are his allies to the hour to prepare his audiovisual products