Educational guide 2017_18
Escola de Enxeñaría Forestal
Grao en Enxeñaría Forestal
  Basics of business economics
Topic Sub-topic
1.- THE COMPANY LIKE A COMPLEX SYSTEM 1.1. The system company: components.
1.2. Aims and functions of each component
2.- THE SURROUNDINGS OF THE COMPANY. 2.1. The general surroundings
2.2. The specific surroundings
3.- DIAGNOSTIC And BUSINESS STRATEGY. 3.1 The direction of companies
3.2. The diagnostic of the company: global, functional and DAFO
3.3. The design of strategies
4.- THE HUMAN FACTOR IN THE COMPANY. 4.1.- Business culture
4.2.- The leadership
4.3.- The power in the organisations
4.4.- Direction and management of human resources
5.- ORGANISATIONAL STRUCTURE IN THE COMPANY 5.1.- Concept of organisational structure
5.2.- Parameters of design of the structure
5.3.- The organisation chart
5.4.- Typology of structural groupings
5.5.- New structural forms
6.- INTRODUCTION To THE FUNCTION OF MARKETING And COMMERCIALISATION 6.1.- The system of marketing: basic concepts and decisions of marketing.
6.2.- Investigation of markets
6.3.- Segmentation of markets and positioning of the product.
6.4.- Decisions of marketing
7.- ECONOMIC APPEARANCES-FINANCIAL OF THE COMPANY 7.1.- The investment concepts and types
7.2.- The finance: concepts and types
7.3.- The countable reflection of the economic facts: the balance and the account of losses and gains
7.4.- Economic indicators-financial: the tree of profitability and the deadlock
8.- INTRODUCTION To THE FUNCTION OF PRODUCTION And LOGISTICAL 8.1.- Basic concepts of the system of production and logistical.
8.2.- Objective of the function of production
8.3.- Types of productive systems
8.4.- Planning of the production
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