Guia docente 2023_24 Facultade de Belas Artes

Personalized assistance

Methodologies	Description
Mentored work	The works of the classroom will consist in practical exercises of graphic design and publisher by computer. Utilisation of the programs Illustrator and Indesign.
Problem solving	It will pose him to the student resolve problems of composition in pagina and sections, retícula, utilisation of typography and hierarchy in the information.
Case studies	For the learning will use resources of visualisation of images and processes: -direct Observation of works made by students of previous courses. -Analysis of images reproduced so much in books or magazines as in different audiovisual means (slides, video, etc.) -Study and analysis of manuals of corporate image of companies and real institutions. Application of the same to different supports and actions communications of the company.
Tests	Description
Essay	Each student will make a project of design of Manual of corporate image that will contain: 1.Briefing: Brief description/analysis of the company, the product, the market, the publish objective and the consumer, the aims of marketing and the aims of the advertising. 2.Logo: Mark impresa to colour (verbal element and image), symbol marks in black and white, positive negative, Scale of grey or monotono. Proofs of escalabilidad Grid and proporcionalidad (x), margin of protection wrong Uses Study of typography: families of sources used (name and impression of family tipográfica complete), Study of the corporate colour: chromatic basic Diagram (Models: Pantone, Hexadecimal or web , CMYK and RGB) Outlines (optional) 3. Papelería Corporate. Physical impression and development. Card/s: Obverse and reverso impresa in the paper or cardboard chosen. Measures of the card and Data of the paper: Manufacturer, colour, grammages, etc. On: American or another format form in the paper or cardboard chosen. Deployment. Data of the paper: Manufacturer, colour, grammages, etc. Letter: To4 or similar, Obverse and reverso impresa in the paper or cardboard chosen. Data of the paper: Manufacturer, colour, grammages, etc. Retícula, measures and proportions 4. Application Develop of two products and application of the *logo.