| CORPORATE IDENTITY |
1. Historical introduction: Origin and evolution of the corporate Image. The 20th century.
2. Components of the Corporate Identity. The mark.
2.1. The verbal signs and charts that distinguish the mark, that act like guarantee of the rest of the communication of the company and/or of the product or service.
2.2. The group of resources of commercial communication that relate with the mark and, very especially, the psychological strategies of visual perception for the advertising communication.
3. The corporate image: The verbal and graphic signs
3.1. Verbal signs: The name adopted: Element that can be written or pronounced and that constitutes the first data of the visual design of the mark.
3.2. Graphic signs:
3.2.1. The symbol or *imagotipo,
3.2.2. The logo
3.2.3. The corporate colour
3.2.4. The corporate typography
4. Process of design of a corporate image
4.1. Realisation of the *Briefing: previous Study
4.2. Design of the corporate identity
4.2.1. Design of the graphic signs of the corporate identity
4.2.2. Application of the corporate image to different products.
Or Cards
or *Sobres
or Letters
Other applications (CD)
4.3. Preparation of the manual of norms of uses and application of the corporate visual identity
5. *Rediseño Of a corporate image.
Processes of *adecuación and update of corporate images
6. Tools of work in graphic Design
7. Presentation of the works. How present works of graphic design to the customer, how deliver the archives for the printing, how elaborate budgets of works of design, etc. |
