| (*)*module 1: *Marketing |
(*)*MarketingThematic *Content: *marketing, xeneral *concepts, *the 4 *p’*s, *market *research, *segmentation, *promotional *tools, *online *marketingCommunication: oral *presentations 1 *telephoning *memoranda |
| (*)*module 2: *Brands |
(*)*BrandsThematic *Content: xeneral *concept, *brand *management, e-*branding, *piracy, *logos.*Communication: oral *presentations 2 e-*mail *writing |
| (*)*module 3: *Advertising |
(*)*AdvertisingThematic *Content: *ways *of *advertising, media/ *methods, *outdoor *advertising, *preparing a radio *commercial *and *an *advertorial, *analysing *advertisements *Communication: oral *presentations 3 |
