Guia docente 2023_24 Facultade de Ciencias Empresariais e Turismo

Expected results from this subject

Expected results from this subject	Training and Learning Results
1. Know the distinct processes, procedures and strategies of marketing to guarantee the provision of an excellent service	A1 A2 A3 A5	B3 B8	C5 C6 C9 C13 C15	D3 D5
2. Identify the marketing problems and how to find and use the main existing instruments to deal with their his resolution	A1 A2 A3 A4	B1 B3 B7 B8	C9 C13 C15	D1 D5
3. Elaborate a marketing plan for tourism	A1 A2	B1 B3 B5	C6 C13 C15	D1 D3
4. Show, explain and justify the own ethical values of the profession	A3 A4	B5 B6	C15	D2 D3