Educational guide 2023_24
Facultade de Ciencias Empresariais e Turismo
Grado en Administración y Dirección de Empresas
  Marketing Management II
Methodologies   ::  Teaching methodology guide
Lecturing Explanation , by the lecturer, of the contaiints of the subject object of study, theoretical bases and guidelines of work, exercises or projects to develop by the student
Case studies Analysis of a fact, problem or real event with the aim to know it, interpret, resolve, generate hypothesis, contrast data, think, complete knowledge, diagnose, etc., and penetrate in alternative procedures of solution.
Presentation Presentation and exhibition by students in front of the lecturer and the group of students, of one chapter on the contents of the subject and/or of the result of one's work, a case, a project. It can be carried out individually or in group
Mentored work The student, individually or in group, elaborates a document on a topic of the subject or prepares seminars, investigations, memories, summaries of readings, etc. Generally it comprises an autonomous activity that includes the research of information, reading and handle of bibliography.
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