Guia docente 2023_24
Facultade de Ciencias Empresariais e Turismo
Grado en Administración y Dirección de Empresas
 Subjects
  Marketing Management II
   Contents
Topic Sub-topic
SUBJECT 1.
Proposición of value of the company and the tangibilization in the marketing mix 		1.1 The value in Marketing
1.2 Marketing mix
SUBJECT 2. The definition of the offer: product and political of prices 2.1 Product
2.2 Price
SUBJECT 3. Differentiation of the company in the bought: distribution and political communication 3.1 Distribution
3.2 Communication
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