Guia docente 2023_24 Facultade de Ciencias Empresariais e Turismo

Expected results from this subject

Expected results from this subject	Training and Learning Results
To obtain knowledge and command of the tools of the programme of marketing of the company		B1 B5 B13
To Apply and set up commercial strategies of product, individually and in group		B1 B5 B9 B13	C14
To Apply and set up commercial strategies of price, individually and in group		B1 B5 B9 B13	C14
To Apply and set up commercial strategies of distribution, individually and in group		B1 B5 B9 B13	C14
To Apply and set up commercial strategies of communication, individually and in group		B1 B5 B9 B13	C14