Educational guide 2023_24
Facultade de Historia
Máster Universitario en Valoración, Gestión y Protección del Patrimonio Cultural
 Subjects
  Patrimonio cultural e turismo
   Expected results from this subject
Expected results from this subject Training and Learning Results
Apply territorial strategies, related to the character of the resources, and commercial strategies, contemplating the policies of product, price, distribution and promotion of cultural heritage assets A3
B1
C8
C13
D7
D9
Design, create and develop tourism plans and products based on cultural heritage and according to market needs A3
B1
C8
C13
D7
D9
Define a comprehensive communication plan that contributes to value the resources and cultural tourism packages A3
B1
C8
C13
D7
D9
Formulate guidelines and methodological guidelines for communication with the public, for the in situ presentation of heritage to that public, and to convey a powerful message that, if possible, transcends the fact of the visit A3
B1
C8
C13
D7
D9
Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | Spain | Tlf: +34 986 812 000