2. INTERNATIONAL MARKETING IN THE GLOBAL ECONOMY |
2.1 Company resources and capabilities of international companies
2.2 Analysis of international competitors
2.3 Culture values
2.4 Political economy and its influence on international marketing
2.5 Public policy risk for international companies. |
4. INTERNATIONAL MARKETING OPERATIONS |
4.1 Channels of international distribution
4.2 Pricing in international markets
4.3 Selling and negotiating
4.4 Decision making in international marketing operations |