The managerial function and the strategic planning |
1. Current crisis and the internationalisation.
2. The internationalisation of the company.
3. Keys for the success. |
Managerial skills in the international markets |
1. Previous concepts.
2. Typification of companies and styles of direction. |
The plan of internationalisation and the plan of marketing |
1. Attitude and managerial orientation.
2. Process of decision of internationalisation.
3. Operative marketing: strategies and tactical for the internationalisation. |
Markets throughout the world |
UE; USA; China; Brazil; among others |