2. Exploratory research. Qualitative
techniques |
Characteristics.
Discussion groups.
In depth interview.
Technical projectives.
Observation. |
4. Quantitative investigation |
Measurement and properties of the scales.
Types of scales: creation and evaluation
Design of the questionnaire
Sampling: basic concepts
Types of analysis of data |
6. Digital Marketing: Social networks and market research |
Introduction: the most popular social networks
The social networks as source of information
Results analysis in social networks: tools
|