Educational guide 2024_25
Escola de Enxeñaría de Telecomunicación
Grado en Ingeniería de Tecnologías de Telecomunicación
 Subjects
  Business: Company Fundamentals
   Contents
Topic Sub-topic
UNIT 1: INTRODUCTION TO BUSINESS ADMINISTRATION 1.1. The concept of firm.
1.2. Main objectives of a business firm.
1.3. Business ownership and types of companies.
1.4. The company as a system.
1.5. Business environment.
1.6. Information and communication technologies.

UNIT 2: ECONOMIC AND FINANCIAL STRUCTURE OF THE COMPANY 2.1. Economic anf Financial Structure of the company
2.2. Working capital analysis
2.3. Operating cycle and cash conversion cycle
Unit 3: THE RESULTS OF THE COMPANY AND THE
BUSINESS STRATEGY
3.1. The results of the company
3.2. Profitability and competitive strategy
3.3. Solvency and liquidity
UNIT 4: THE INVESTMENT IN THE COMPANY 4.1. Concept of investment
4.2. Classes of investments
4.3. Criteria for the evaluation and selection of investments: static and dynamic
UNIT 5: FINANCIAL OF THE COMPANY 5.1. Concept of source of finance
5.2. Types of sources of finance
UNIT 6: OPERATION MANAGEMENT (PART I). GENERAL FEATURES 6.1. Functions of Operations Management.
6.2. Classification of productive processes.
6.3. The productivity: indicators of productivity.
6.4 Innovation concept and typology.
UNIT 7: OPERATION MANAGEMENT (PART II). 7.1. The costs of production.
7.2. Break-even point.
7.3. Make-or-Buy decisions.
7.4. Operational leverage.
7.5. Inventory control.
UNIT 8: MARKETING MANAGEMENT 8.1. The market.
8.2. The competition.
8.3. Marketing system.
8.4. Marketing-mix.
UNIT 9: MANAGEMENT AND ORGANIZATION

9.1. The management system.
9.2. Human Resources management.
PRACTICAL CLASSES The practices of the subject will adjust to the contents taught in the Theory classes
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