| Case studies |
Classroom sessions (II): Likewise, in a complementary manner and to consolidate concepts, a diagnosis of real situations (case studies) from a business point of view is carried out in certain specific situations detected as appropriate. For this purpose, current news from specialized media are analyzed (in the form of articles and videos), seeking to generate a participative, reflective and debating atmosphere among students in the classroom, which provides the lecturer with information regarding the understanding of knowledge. Based on the above methodology, students appreciate the direct application of the contents of the subject and interest in the subject is encouraged. |
| Laboratory practical |
At the beginning of the practical classes, small lecture sessions will be developed to introduce concepts and transfer the tasks to be developed by the students. This work will consist of problem solving (aimed at reinforcing the theoretical concepts addressed in the classroom sessions) with the direct and personalized support (classroom work) at all times by the lecturer, for the resolution of questions and to provide advice derived from their real business experience. It will be proposed, in most of the practices, the realization in group to stimulate the collaboration and the approach of the different topics being more enriching for the student, trying that the work is a joint action of the members and not individual.
Practice 7 involves, as indicated below, the presentation of a work (case study) developed by groups during the course. All the members of each group must take part in the presentation and the lecturers will individually evaluate the work, participation and scope of knowledge of each student in the defense session by means of a rubric designed for this purpose. |
| Seminars |
The seminar sessions of the course will address the approach of the case study "Development of a business plan based on the Business Model Canvas" through personalized and group tutorials.
The work, which will be developed in groups, should include aspects related to the different functions that exist in a company and that have been covered in the course: strategic management, financial management, production, marketing, planning and control, human resources management, corporate social responsibility and procurement management (purchasing and/or subcontracting). Thus, each seminar will address the aspects related to the corresponding theory topic, relating them specifically with the practical case. |
