| Unit 2: STRATEGIC DIRECTION |
2.1 The importance of the business environment.
2.2 Types of business environments.
2.3 Analyses of the general business environment. PEST.
2.4 Evaluation of the specific business environment and attractiveness of a sector or market: Michael Porter's five competitive forces model.
2.5 Internal analyses. SWOT
2.6 Management levels and executive functions.
2.7 The strategic process and types of strategies. |
| Unit 4: THE FINANCIAL SYSTEM (PART II). THE RESULTS OF THE COMPANY |
4.1 Economic-financial diagnosis by means of ratio analysis.
4.2 Liquidity.
4.3 Solvency.
4.4 Return on equity and return on assets. |
| Unit 6: THE FINANCIAL SYSTEM (PART IV). FINANCE |
6.1 Concept of financing.
6.2 Types of financing sources.
6.3 Methods or criteria for selection and valuation.
6.4 Minimum or average maturity date. |
| Unit 8: THE PRODUCTION SYSTEM (PART II). PRODUCTION COSTS |
8.1 Concept of cost.
8.2 Classification of costs.
8.3 The cost of production.
8.4 The income statement.
8.5 The break-even point. |
| Unit 10: THE MANAGEMENT SYSTEM (PART I). PROCUREMENT MANAGEMENT |
10.1 Definition and characteristics of engineering projects.
10.2 Project management guidelines.
10.3 The procurement management process (contracting).
10.4 Technical and administrative specifications. |
| Unit 12: THE MANAGEMENT SYSTEM (PART III). HUMAN RESOURCES MANAGEMENT |
12.1 Concepts.
12.2 Culture and leadership.
12.3 Organizational structure.
12.4 Search, selection and hiring.
12.5 Education and training.
12.6 Appraisal and compensation.
12.7 Talent management. |
| PROGRAMMING OF PRACTICAL CREDITS |
Practice 1: The company and strategic management.
Aims and development: The student is expected to solve problems related to the general and specific business environment, as well as to establish strategic decisions, using tools such as Pestel analysis, Porter's five competitive forces model, SWOT analysis, the BCG matrix and the Ansoff matrix.
Practice 2: Analysis of financial statements.
Aims and development: It is intended that the student performs an economic-financial diagnosis of a company by analyzing its balance sheet, ratios and profitability.
Practice 3: Financing and investment.
Aims and development: The main objective of this practice is to familiarize the student with the financing and investment of the company by applying financing systems, as well as to determine the profitability of an investment project by means of NPV and IRR indicators.
Practice 4: Production organization.
Objectives and development: The main objective of this practice is that the student becomes familiar with the concepts of costs, productivity and stocks.
Practice 5: Planning and control.
Objectives and development: The main objective of this practice is that the student understands and carries out a planning of concrete objectives and knows the different forms of control. For this purpose, management planning tools such as Gantt charts and basic concepts of the program review and evaluation technique will be used.
Practice 6: Corporate social responsibility.
Objectives and development: It is intended that the student is conscious of the presence of corporate social responsibility in the environment of the Armed Forces and its different fields and actions. In addition, for the realization of this practice, the cooperative learning technique known as puzzle or jigsaw will be used, which promotes learning, student motivation, personal commitment and the need for cooperation with classmates as tools to achieve success as a team.
Practice 7: Presentation of the case study.
Objectives and development: Delivery of the report and oral presentation of the case study "Development of a business plan based on the Business Model Canvas" raised during the seminars of the course and carried out autonomously applying the tools seen during the course.
This work, which will be developed in groups, will reflect the need for a company to have a multidisciplinary set of technical experts in different fields in order to implement strategic decisions that allow it to adapt to the turbulent environment and, therefore, survive and/or increase its competitiveness. For this purpose, the members of the group must create a Startup developing, both in the report and in the presentation, each of the characteristic blocks of a business plan, from the definition of the product and the customer segment to be addressed, through the analysis and quantification of the target market, the definition of the different strategies to be used in each of the blocks proposed, such as pricing, as well as a thorough economic-financial analysis of present and future needs. Consequently, they will have to assume the existing functions in a company (according to the different topics developed in this subject): strategic management, financial management, production, commercialization (marketing), planning and control, human resources management, corporate social responsibility, and procurement management (purchasing and/or subcontracting). In this way, students will be able to appreciate the great diversity of different professional fields of work that can be accessed with this subject and, therefore, the multidisciplinary context of engineering.
All the members of the group will participate in the presentation and the professors will individually evaluate the work, participation and scope of knowledge of each student in the defense session by means of the corresponding sections of a rubric designed for this purpose. The presentation will be made in the presence of a professor of the CUD-ENM belonging to a teaching field other than business organization. |
