Public Sector Advertising and Institutional Social Responsibility
Code
P07G095V01408
Study programme
Grado en Dirección y Gestión Pública
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Mandatory
4th
2nd
Teaching language
#EnglishFriendly
Spanish
Galician
Prerequisites
Department
Coordinator
Pita Castelo, Jose
E-mail
jpita@uvigo.es
Lecturers
Pita Castelo, Jose
Web
General description
Know the theoretical and practical bases of the *marketing and the strategies of *marketing applicable to the public sector and no lucrative, as well as the instruments of management of *marketing and *marketing-*mix.
Know techniques of management of *marketing: *segmentación of markets, *posicionamiento, investigation of markets, etc., and the techniques of *marketing *relacional directed to the clients and users of the *servicio public
Subject of the plan *English *Friendly. Them/ the international students will be able to request to the teaching staff: it) material and references bibliographies stop the tracking of the subject in English, *b)
attend the *titorías in English, *c) proofs and evaluations in English
