Subject 2.- The STRATEGIC PLANNING OF The MARKETING IN The PUBLIC FIELD |
2.1. The Strategic Planning in the public Organisations and *sin encourage of lucre
2.2. The Strategic Plan.
2.4. The *Marketing and the Strategic Planning.
2.5. The Plan of *Marketing |
Subject 4,- The BEHAVIOUR OF The CONSUMER/USER |
4.1. The behaviour of the consumer: his importance for it *marketing.
4.2. The process of decision of purchase and his typology
4.3. Determinant @interno and behavioural @externo |