Subject 2.- The STRATEGIC PLANNING OF THE PUBLIC MARKETING |
2.1. The Strategic Planning in the public Organisations and without encourage of lucre
2.2. The Strategic Plan.
2.4. The Marketing and the public Strategic Planning
2.5. The Plan of public Marketing |
Subject 4,- The BEHAVIOUR OF THE PUBLIC CONSUMER |
4.1. The behaviour of the consumer: his importance for the marketing.
4.2. The process of decision of purchase and his typology
4.3. Internal and external determinants of the behaviour |