| Social media plan (maximum 20,000 words) |
Description and prior analysis of the personal profile or brand on which the work will be developed. Definition of objectives to be achieved. Description of audiences or target audience. Creation of a graphic corporate identity, with the necessary adaptations for the use of a blog and on social networks. Description of the strategy formulated and the proposed actions. These actions must include the creation of a blog and the presence of at least three social networks. From the point of view of content, it will be necessary to generate pieces of all kinds (text, image, photography, audiovisual, infographics ...) Plan development schedule: a plan must be included that includes a minimum of five blog entries and 100 pieces for social media. For the calculation of 100 published pieces, both the own content and the curation of third-party content related to the brand will be taken into account; in this sense, the volume of public pieces will be the sum of the publications in the set of social networks selected in the social media plan. Description of the metrics and indicators that will be used for the evaluation of the plan. |
| Execution report |
Creation of the professional portfolio of the elements created up to the TFM submission date. It must meet the following requirements:
Publication of a minimum of 5 blog entries, each at least 500 words in length, including audiovisual content (images, video, audio, hyperlinks, etc.) generated by the student.
Publication of a minimum of 50 social media posts, which must include at least one self-created video and one infographic, forming part of the plan submitted in the Social Media Plan. These posts must be made before the TFM defense request.
Impact Report: Since partial or total execution of the content is required before the TFM submission date, impact reports of these contents must be added according to the description of KPIs formulated in the metrics and evaluation indicators section.
Brief presentation of conclusions summarizing the self-learning process. |
