Guia docente 2024_25
Facultade de Comunicación
Máster Universitario en Comunicación en Medios Sociales y Creación de Contenidos Digitales
 Subjects
  Metrics analysis and effectiveness assessment in digital media
   Expected results from this subject
Expected results from this subject Training and Learning Results
Identify the main metrics in social networks and websites. C7
C8
Relate key performance indicators to the objectives of a digital strategy. C8
C9
 D4
Interpret a digital analytics dashboard and make content and strategy decisions based on the results. A3
 B3
 C9
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