Máster Universitario en Dirección de Arte en Publicidad

Subjects

Traballo de Fin de Máster

Contents

galego

castellano

english

IDENTIFYING DATA

2025_26

Subject	Traballo de Fin de Máster		Code	P04M082V11218
Study programme	Máster Universitario en Dirección de Arte en Publicidad
Descriptors	Total Cr.	Choose	Year	Quadmester
	12	Mandatory	1st	2nd

Training and Learning Results	Expected results from this subject	Contents
Planning	Methodologies	Personalized assistance
Assessment	Sources of information	Recommendations

Topic	Sub-topic
Realisation of a project that include all the necessary data for his presentation in a professional context.	Make project
Development of a communication strategy tailored to the needs of a client (real or fictional), with proper contextualization of the sector and market realities, as well as the target audience it is aimed at.	The strategy must be fully developed
Define and make a creative proposal of a coherent advertising campaign with the rest of the project.	Define creative proposal
Execution of the pieces and advertising elements posed in the project.	Execution and adaptation to distinct surroundings
Oral presentation of the work in accordance with the professional criteria established in the professional sector	Exhibition and defence