Introduction to Digital Marketing and basic Digital Strategy |
1 Strategies
2 Message
3 Design |
Bases of copywriting and Paid Media. |
1. That is it SEM and how works
2. Campaigns of SEM in Google
3. Strategies SEM |
Design and usability for digital media (FIGMA) |
1. Professional profiles in digital production
2. UX vs UI
3. Basic principles of UX
4. UI design systems
5. Prototyping tools (FIGMA):
5.1. Interface
5.2. Prototyping creation
5.3. Measurements, sizes, colors, and typography.
Creation of style libraries
5.4. Creation of components. |