Educational guide 2024_25 Facultade de Comunicación

Expected results from this subject

Expected results from this subject	Training and Learning Results
Integrate knowledges, confronted to the complexity and formulate judgements with the available information.	A2 A3	B1	C1	D4
Adapt creative processes and media strategies Bellow the line, designing new and innovative projects using the latest trendsin communication. Guerrilla marketing, direct marketing, product placement, advergaming, sponsorship, ambient, Branded content, Street marketing and special actions: Flagship stores, pop-up stores	A1 A2 A5	B1 B2 B5	C4 C5 C6 C15	D4
Find technological solutions for interactive strategies and analyze proposals from the perspective of New Media. Structure and develop proposals for intervention in the physical space.	A2 A5	B1 B6	C5	D4
Analyze aesthetic proposals from the perspective of New Media	A2	B5	C4 C5
Integrate knowledge, face complexity and make judgments with the information available.	A1 A2	B2 B5	C3
Technology and creativity: Trend analysis.	A5	B5	C1 C5 C6	D4
Non-massive advertising practices and strategy prototyping	A2	B1 B6	C1 C3 C4 C5 C6 C9 C10 C15	D4
Architecture at the service of the symbolic world of the brand. Brand prescription. From celebrities to micro influencers. Case Analysis.		B5	C3 C5 C15	D4