2. Audiovisual advertising media and formats.
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2.1. Audiovisual advertising media: characteristics and benefits.
2.2. Typology of audiovisual advertising formats. |
4. Script, development, and presentation of audiovisual projects.
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4.1. The process of audiovisual advertising creation
4.2. Building the literary script and advertising script
4.3. Constructing the visual treatment
4.4. Project presentations: agency storyboard, animatic, and mock-ups. |