Guia docente 2024_25 Facultad de Comunicación

Contents

Topic	Sub-topic
1. Fundamentals of audiovisual communication.	1.1. Insights into audiovisual language. 1.2. Shots, camera movements, transitions, and continuity. 1.3. Other elements of audiovisual language.
2. Audiovisual advertising media and formats.	2.1. Audiovisual advertising media: characteristics and benefits. 2.2. Typology of audiovisual advertising formats.
3. Radio as an audiovisual advertising platform	3.1. Characteristics of radio as an advertising medium 3.2. Radio advertising formats 3.3. Case studies
4. Script, development, and presentation of audiovisual projects.	4.1. The process of audiovisual advertising creation 4.2. Building the literary script and advertising script 4.3. Constructing the visual treatment 4.4. Project presentations: agency storyboard, animatic, and mock-ups.