The subject Advertising creation for audiovisual media focuses on understanding the process of creating audiovisual advertising pieces, both for conventional media (film, television, radio) and for new digital platforms (social media), while understanding the role played by each of the agents involved in the advertising process. English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.