Guia docente 2024_25
Facultade de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Creativity and advertising message
Subject Guide
IDENTIFYING DATA 2024_25
Subject Creativity and advertising message Code P04M082V11115
Study programme
Máster Universitario en Dirección de Arte en Publicidad
Descriptors Total Cr. Choose Year Quadmester
3 Mandatory 1st 1st
Teaching language
#EnglishFriendly
Spanish
Galician
Prerequisites
Coordinator
Máiz Bar, Carmen
E-mail maizbar@uvigo.es
Lecturers
Figueira Blanco, Mirian
Lens Diéguez, Álvaro
Máiz Bar, Carmen
Web http://masterdirecciondearte.webs.uvigo.es
General description Introduction to creative process, concept development and idea generation, in order to convey messages that meet the communication needs of advertisers.
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English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.
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