Guia docente 2024_25
Facultad de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Creativity and advertising message
   Expected results from this subject
Expected results from this subject Training and Learning Results
Understanding the different codes and uses of language in advertising messages, its components and the relationships between the text and other elements in the advertising message. A1
A5
B1
B2
B4
C1
C2
C11
C12
C13
D1
D3
Understanding the characteristics of the textual message in the visual, audio and audio-visual channels. A1
A5
B1
B2
B4
C1
C2
C11
C12
C13
D1
D3
Being able to create advertising and creative messages adapted to different media, supports and formats. A1
A5
B1
B2
B4
C1
C2
C11
C12
C13
D1
D3
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