Subject 2. The preparation of the announce form. |
The layout of the advertising piece.
Concept of blocks and grids.
Types of fonts. Typographical concepts for advertising.
Legibility. Words. Headlines.
The slogan and the text.
Graphic elements: Illustration and photography. Identification elements.
Layout. |
Subject 4. The advertising works of printing. |
The poster.
Company publications. Factors that affect the decision to make a company publication. Types of company publications.
Corporate catalog. Product catalog. Mixed catalog.
Distribution alternatives and costs. |