The audiovisual pieces are essential to reach the target in an advertising campaign and of RR.PP. All the formats employees from it classical announcement to the promotions or the corporate videos will be described and developed so much in the theory how in the individual and collective practices inside this subject. Situated after knowing by other disciplines the existing technologies in the field of the communication and supplementing other subjects inside this third course. The subject will attach a know how more specific in the tools of advertising work in the current professional world. In advertising production in audiovisual means will explain the distinct phases from it contrive initial until transforming in a message persuasive finished and its broadcast. Also it initiates to the student in the knowledge of the exert of each of the members and teams that conceive and realize the audiovisual product.
Subject of the plan *English *Friendly. Them/ the international students will be able to
request to the teaching staff: it) material and references bibliographies stop the tracking of the
subject in English, *b) attend the *titorías in English, *c) proofs and evaluations in English.
