Guia docente 2025_26
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Preparation of advertising message
   Methodologies
Methodologies   ::  Teaching methodology guide
  Description
Lecturing Theoretical-practical presentation of the course syllabus. The theoretical concepts will be supported with examples, viewings and analysis of advertising campaigns that will help establish the knowledge acquired in the classroom.
Seminars During the seminar sessions they will carry out different practical works that can be presented in groups or individually depending on the objective pursued.
Starting from a briefing provided by the teacher students will perform, 1) the creation of a brand based on a product, and 2) a creative advertising campaign project, as well as its presentation and exhibition.
The result of each work will be presented in public.
Presentation All work carried out in the subject must be presented in public to the teacher and/or the rest of the students.
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