Guia docente 2025_26
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Company: Basics of marketing techniques
Subject Guide
IDENTIFYING DATA 2025_26
Subject Company: Basics of marketing techniques Code P04G190V01302
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors Total Cr. Choose Year Quadmester
6 Basic education 2nd 1st
Teaching language
Spanish
Galician
Prerequisites
Department
Coordinator
Dopico Parada, Ana Isabel
 E-mail adopico@uvigo.es
Lecturers
Dopico Parada, Ana Isabel
Web http://https://fcom.uvigo.gal/publicidad-relaciones-publicas/
General description The aim of this matter is that the student feels the conceptual bases of the marketing on which build the commercial communication of a mark or product.
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