Students
have the option of choosing between the modalities of assessment of the
subject: Continuous Assessment (EC) or Global Assessment (EG). By default, it
is assumed that the student body will be evaluated through CE and must notify
their resignation if they wish to change to the CE modality. This notice must
be made within a maximum period of one month from the beginning of the
semester.

The EC
consists of two parts with their respective weighted values:

a) Passing
the practical part by carrying out the programmed activities, attending a
maximum of 80% of the practical classes and participating in them. The rating
will be a maximum of 4 points out of 10.

b) Overcoming the theoretical part through two written tests. The maximum score
will be 6 points out of 10. To pass the subject it is necessary to obtain at
least a score of 3 points out of 6 in the sum of the two tests. A lower grade
will not serve as an average with the other tests.

The GA is carried out through an extensive exam (4-5 hours) on the dates indicated in the official calendar, which will
assess the acquisition of all the skills required in the matter. The test will have two differentiated parts. The first
part will consist of questions on theoretical content (60%) and, in the second,
the student must demonstrate their practical knowledge in strategic and
operational marketing (40%). This is suporá or 100% gives grade. To pass the
exam it is necessary to score 3 points out of 6 in the theoretical part

In the Second Chance and End of Degree call, the
evaluation system is the same as in the first opportunity. The qualification of
the practical part will be kept in all the calls of that academic year but
supervised group work may be improved individually. However, if the subject is
not passed in this academic year, the student must take it again, adapting to
the teaching guide that is in force in the academic year, therefore, none of
the grades obtained in this course will be retained.