Recognize the peculiarities of advertising language and study the various elements, forms and specific uses of Spanish applied to advertising and its functionality within the Spanish-speaking community. |
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B3
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C5
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Comprise the phenomenon of the language, and of the Spanish tongue in particular, how human capacity that enables the communication. Apply this knowledge to analyze the advertising communication since a linguistic perspective (grammatical, pragmatic and stylistic). |
A4
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Identify the literate norm of the Spanish like this as the most frequent deviations of the norm, with the objective to do a conscious use and manager of the language |
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C2
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D1
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Express ideas of an independent way, original and tolerant that help to do a responsible advertising. |
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B3
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C5
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Develop the creativity that supposes result of the freedom in the dominance of the tongue. |
A1
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B3
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D1
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