Educational guide 2025_26
Facultade de Comunicación
Grado en Comunicación Audiovisual
 Subjects
  Advertising Strategies for Audiovisual Products
   Methodologies
Methodologies   ::  Teaching methodology guide
  Description
Lecturing Presentation of the syllabus with examples and student participation
Project based learning Associated with the two practical projects of the subject, the Problem-Based Learning (PBL) methodology is used through the proposal of a single project (creation and development of the launch of one or two audiovisual pieces from the sales dossier to the promotional communication campaign) that structures the subject and shapes the theoretical and practical contents.
Case studies Análise e resolución de casos concretos sobre o proceso de venda de proxectos audiovisuais
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