Grado en Comunicación Audiovisual

Subjects

Advertising Strategies for Audiovisual Products

Contents

galego

castellano

english

IDENTIFYING DATA

2025_26

Subject	Advertising Strategies for Audiovisual Products		Code	P04G071V01304
Study programme	Grado en Comunicación Audiovisual
Descriptors	Total Cr.	Choose	Year	Quadmester
	6	Mandatory	3rd	2nd

Training and Learning Results	Expected results from this subject	Contents
Planning	Methodologies	Personalized assistance
Assessment	Sources of information	Recommendations

Topic	Sub-topic
1. The audiovisual market	1.1. The audiovisual market: definition, sectors and actors. 1.2. Windows of distribution: cinema, TV and platforms. 1.3. The audiovisual product.
2. The creation of mark in the audiovisual market	2.1. The concept of mark: identity and image 2.2. The strategic management of marks. 2.3. The creation of mark in the audiovisual market 2.4. The elements of the identity of mark
3. The promotion of the idea: of the concept to the audiovisual work	3.1. The phase of development inside the stages of the production. 3.2. The package (dossier) like available tool and promotion. 3.3. The pitching like available tool and promotion.
4. The promotion of the audiovisual work I: the campaign of communication	4.1. Approach to the advertising and to the public relations: definition and functions. 4.2. The campaigns of communication: aims, public, messages, media and actions. 4.3. Planning of the campaign of communication.
5. The promotion of the audiovisual work II: means and tools.	5.1. Classification of the advertising means. 5.2. Tools and traditional promotional actions in the audiovisual field. 5.3. Strategies and specific actions of public relations in the audiovisual market. 5.4. The chain of value of the cinematographic product
6. The promotion of the audiovisual work III: the social means	6.1. The social means 6.2. Strategies and actions of digital communication 6.3. Analytical and measurement: KPI's and metric fundamental