2. Branding in the audiovisual market |
2.1. The concept of brand: identity and image
2.2. The strategic management of brands and the concept of positioning.
2.3. Branding in the audiovisual market. |
4. The promotion of the audiovisual work I: the campaign of communication |
4.1. Approach to the advertising and to the public relations: definition and functions.
4.2. The campaigns of communication: aims, public, messages, media and actions.
4.3. Planning of the campaign of communication. |