Within the framework of this master's degree, this course addresses the fundamentals of user experience (UX) and user-centered design, essential for creating effective immersive environments. Research techniques are taught to understand how users interact in VR and AR, as well as the integration of UX into project workflows. Gamification is also explored as a tool to enhance immersion and engagement, managing motivation through challenges and rewards. Emphasis is placed on practical applications for developing innovative, user-centered solutions.