Modelling of decision-making in marketing and strategy of the international firm, introducing the wide range of different aspects that compose a coherent international marketing strategy. |
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B7 B13
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C6 C7 C9 C11 C16
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D1 D4
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Relating theoretical marketing and strategy concepts of the international firm to concrete situations of decision-making of companies operating internationally. |
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B1 B2 B5 B6 B7 B8 B9 B10 B11 B14
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C13
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D1 D2 D3 D4
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