Galego
Castellano
English
2024_25
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Guia docente 2023_24
Facultade de Comunicación
Titulacións
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Información de interese
Web principal
Secretaría
Webmail
Faitic
Grado en Publicidad y Relaciones Públicas
Subjects
International advertising
Assessment
galego
castellano
english
IDENTIFYING DATA
2023_24
Subject
International advertising
Code
P04G190V01907
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Optional
4th
1st
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Description
Qualification
Training and Learning Results
Case studies
Study of real cases of international campaigns from the parameters treated in the theoretical frame.
30
C9
D3
Mentored work
Oral presentation and by writing of work end of course
50
A5
C1
C5
C9
D3
Objective questions exam
20 questions, either multiple choice with one correct option or filling in gaps.
20
C1
C5
C9
Other comments on the Evaluation
Universidade de Vigo
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