Galego
Castellano
English
2024_25
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Guia docente 2023_24
Facultade de Comunicación
Titulacións
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Información de interese
Web principal
Secretaría
Webmail
Faitic
Grado en Publicidad y Relaciones Públicas
Subjects
International advertising
Contents
galego
castellano
english
IDENTIFYING DATA
2023_24
Subject
International advertising
Code
P04G190V01907
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Optional
4th
1st
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Topic
Sub-topic
Advertising in international marketing
History and definitions
The international marketing in the context of the company
The internationalisation of the company
The international advertiser
International advertisers: current situation
Main world-wide advertising markets and its features
Agency networks
International advertising constraints
Starting international and global campaigns
Standardisation vs. adaptation
international advertising constraints
Country branding
The value of country brands
Country brand studies
Case study: Spain
Universidade de Vigo
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