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Utilidades
Educational guide 2023_24
Facultade de Comunicación
Study programmes
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Interest Information
Main website
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Webmail
Faitic
Grado en Publicidad y Relaciones Públicas
Subjects
Strategic Advertising
Recommendations
galego
castellano
english
IDENTIFYING DATA
2023_24
Subject
Strategic Advertising
Code
P04G190V01402
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Mandatory
2nd
2nd
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Subjects that continue the syllabus
Evaluation of advertising effectiveness/P04G190V01601
Advertising production in audiovisual media/P04G190V01504
Print advertising production/P04G190V01505
Multimedia and web advertising production/P04G190V01801
Subjects that are recommended to be taken simultaneously
Preparation of advertising message/P04G190V01401
Structures and activity of the advertising agency/P04G190V01403
Subjects that it is recommended to have taken before
Communication: Image theory and technique/P04G190V01106
Advertising theory and practice/P04G190V01105
Advertising Creativity/P04G190V01304
Universidade de Vigo
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