Guia docente 2023_24 Facultade de Comunicación

Contents

Topic	Sub-topic
1. Branding	- Origin - Techniques - Current trends
2. Brand communications	- Image, identity and reputation - Communication tools - Communication plan
3. Branded content and content marketing	- Branded content - Content marketing - Storytelling and storydoing
4. Content	- Classification - Uses - Audiovisual, conversacional, entertaining, editorial
5. Content planing	- Research - Objectives - Audiences - Strategies - Actions - Timing
6. Case studies	- Analysis and development of content for brands