Guia docente 2023_24 Facultade de Comunicación

Contents

Topic	Sub-topic
Introduction to the fundamental concepts of an Audiovisual Multimedia Work and the Web.	Technological and social evolution of the web, of the precedents and of the his current state
Analysis and design of projects web.	Input: Consultancy and web auditing. Client-server architecture. Biases and gender perspective in web project development. Output: Consultancy and web auditing. Client-server architecture. Biases and gender perspective in web project development.
Development frameworks for web projects.	Server-oriented languages: php Client-oriented languages: html, css, javascript Use of artificial intelligence in web design
Methods for the definition, development, and evaluation of web projects.	Information design Navigation design Web design Usability
Content Management Systems (CMS) for the development of web projects.	The different options available today. Content creation with CMS Insertion of functionalities with CMS Layout and graphic appearance with CMS
SEO positioning and Web Analytics	SEO and SEM Data analytics Strategic decision making in web projects