Guia docente 2023_24 Facultad de Comunicación

Advertising Strategies for Audiovisual Products

Assessment

	Description	Qualification	Training and Learning Results
Presentation	Defense of projects and case studies. Criteria such as clarity in oral presentation, aspects of non-verbal communication, originality of the oral proposal, and the use of supporting materials (visual aids), etc., will be evaluated.	15		B4		D2
Objective questions exam	Completion of a written exam on the theoretical and practical contents covered in the subject	30		B1	C5 C23
Project	Students will be required to design an audiovisual project and plan and execute its promotion in the various stages of the product's life, from development to release. PROJECT 1 will involve the development and sale of an audiovisual project and the creation of corresponding promotional materials.	20			C5
Project	Students will be required to design an audiovisual project and plan and execute its promotion in the various stages of the product's life, from development to release. PROJECT 2 will involve the creation and planning of the launch campaign for the audiovisual product.	25		B1	C19
Case studies	Classroom activities focused on the presentation and analysis of specific cases in the audiovisual sector and/or formulation of solutions.	10				D1

Other comments on the Evaluation
OTHER INSTRUCTIONS REGARDING THE CONTINUOUS ASSESSMENT SYSTEM - Students must pass each of the two parts to pass the subject with a 50%: the practical part (consisting of two projects, case studies and presentations, the 70%), and the theoretical part, which is assessed through an exam (the 30%). - The exam will only take place on official dates approved by the institution. - Attendance to the lessons is mandatory. In order to be evaluated in the practical part of the subject, attending the practical lessons is an essential requirement. - Attendance will be recorded for all practical sessions. Students with 50% or more absences will not be evaluated in the practical part of the subject. - Absences must be justified promptly (within a maximun period of one week from the date of absence). Justifications for attendance will not be accepted at the end of the semester. - Students who, for justified reasons, cannot attend classes regularly must contact the professor within the firt two weeks of the course. - Project submitted without attending the mandatory tutoring sessions with the teacher will no be accepted at the end of the course. - Assignments submitted after the established deadline will not be evaluated. - All members of the work groups will receive the same qualification for the submitted works and projects, excepto in those cases where a student does not attend a practical lesson in which a group assignment is carried out or a submission is requested during that session, adn does not provide a valid justification for their absence. In such cases, a representative percentage will be deducted basen on the number of absences. - The assessment system for the resit of final exam will be the same as the regular semester assessment, with the exception that if the practical part is failed, the works will be done individually. INSTRUCTIONS REGARDING THE GLOBAL EVALUATION SYSTEM: - The global evaluation system will be applied to those students who explicitly waive the continuous assessment system, which is recommended for taking this course. - This waiver must be made within the first month of teaching the subject, following the guidelines of the protocol approved by the Faculty of Communication Board and after being informed to the teacher. - The global evaluation system will consist of the official theoretical exam (30%), a practical exam (20%), and the submission of individual projects for the course. Project 1 will involve creating a sales dossier for an audiovisual piece (20%), and Project 2 will focus on creating a communication campaign for the launch of said audiovisual piece (20%). Both projects will be defended through an oral presentation in a pitching format (audiovisual and advertising) on the official exam date (10% of the qualification). - Each test must be passed separately in order to pass the course. - The global evaluation tests will only be conducted on the official date approved by the institution. - The tests related to the projects will not be accepted outside of that official date. - No tutoring sessions will be offered for the explanation of theoretical or practical content covered in face-to-face sessions. - No additional materials will be provided beyond what is available on the Moovi online teaching platform for students who waive the continuous assessment system.