Guia docente 2023_24 Facultade de Comunicación

Expected results from this subject

Expected results from this subject	Training and Learning Results
To understand and apply persuasive communication strategies in the audiovisual markets, as well as the tools used to implement them.		B1	C19 C23
To position audiovisual activity within a context of local, national, and international competition, emphasizing commercial techniques, promotion, sales, and distribution of audiovisual productions.			C23
To interpret statistical data from the audiovisual market			C5 C23
To examine and critically evaluate the new international production and distribution relationships of audiovisual products.			C5
To demonstrate sensitivity towards the importance of distributing audiovisual production in national and international markets as a means of disseminating, preserving, and enhancing Galician culture.				D2
To prepare reports and/or studies by formulating justified proposals for advertising and public relations strategies based on real cases in the audiovisual sector			C23	D1
To create and plan communication campaigns adapted to the audiovisual market on social media.les			C19
To present and sell one's own ideas through verbal and non-verbal communication tools and visual support materials.	A4	B4		D2
To create sales documents for audiovisual pieces.			C5