This subject connects the student with basic aspects of marketing to know and understand the market and the consumers of a company. Specifically, the Dirección Comercial I course aims to delve into the study of strategic marketing and market analysis and planning tools in order to develop successful strategies for companies in the market.
English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.